How to market a foundation or community - Communications or International Communications
At Devhouse Spindle we work with several brands. Our biggest brands are Devhouse Spindle (link), the brand we use for sharing our knowledge, culture, and vacancies and VoIPGRID, which is the brand of our award winning VoIP telephony platform. We also have two newer brands, 48percent.org, a foundation facilitating equality in global unrestricted communication, and the Open VoIP Alliance, a community centered around open source VoIP development. The newest brands have very different target audiences and are aimed at sharing and spreading ideas instead of selling a product like VoIPGRID does.
Your assignment will be to research the best ways to market a philosophy rather than a product. How does marketing a new foundation or a new community differ from marketing a product? Find and test different methods to reach these specific target audiences. What marketing and communication tools and strategies do you need to build an active community? The end result of your study will be an advice report or communication plan.